By improving Philips’ customers buying journey, we assumed customers will find more easily the product they need, while helping the business increase conversion for high-end products.
Collect user needs and pain points, stakeholders needs and existing data.
Concept designs with a focus on category-agnostic approach.
Conduct qualitative user tests, run A/B tests and analyse web analytics.
Design UI prototype and building design system.
Share back to stakeholders.
Final design delivered with interactive prototypes and documentation.
Users tests show positive results on different product categories.
Positive stakeholders feedbackA/B tests are still running, but already +5% conversion rate for product range cards and comparison table.
More details available upon request.
